The world economy is becoming increasingly networked and
the export industry requires highly qualified sales and marketing specialists
who are able to operate in international circles. The GSM degree programme offers
a unique combination of b2b-Marketing, Sales, Export and Intercultural
Management. Basic technical know-how
ensures that future sales managers are able to create a bridge between the
customer and the production or product development. Social competence is seen as a top priority –
which is achieved through excellent skills in three foreign languages (English is the language of tuition), sales and leadership trainings.
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