FH Krems - Studium Marketing (Master's Programme) (full time study programme)

Marketing management refers to the planning, coordination and monitoring of all corporate activities geared towards meeting customers’ current and future needs. This demands a detailed understanding of consumer behaviour, various marketing tools, as well as creative approaches to developing products and services. Innovative marketing strategies are the key to a company’s success, especially in the tourism, fashion, lifestyle and retail sectors.

The Marketing master programme gives you specialist knowledge and enables you to develop the skills and competences you need to work and communicate effectively as a marketing expert in Austria or abroad.

You learn how to plan, execute and evaluate marketing activities, with a strong focus on business practice. Core topics include strategic and brand management, digital marketing, communication skills and market research.

You acquire practical expertise in web design and storytelling, while specialist courses in communication give you the tools you need to handle presentations and management situations.

Throughout the programme, students work closely with businesses on course-related and research projects. This means you can forge contacts that might play an important part in your future career, as well as learning from the experts.

Core subjects include an understanding of:

• factors influencing the quality and development of Locations
• customer-focused product and service development using design-thinking Methods
• marketing processes throughout the customer journey
• the latest consumer analysis and market research methods, such as big data and artificial intelligence
• the functions and applications of conventional and digital media for marketing and public relations
• preparation and management control of marketing Budgets
• the legal and ethical frameworks for marketing strategies

In addition, the Digital Skills module in semesters 2 and 3 sharpens your skills in using software applications to develop web and mobile apps, and shows you how to ensure customers remain loyal to your company by means of storytelling and influencer marketing.
The creative communication courses that form part of the Leadership and Communication Skills module cover aspects such as acting and performing, persuading, inspiring and influencing people, showing you how to motivate and convince people and manage them effectively.
Marketing in Action (semester 3) gives you the option of taking part in excursions to high-profile companies, where you can gain insights into day-to-day business processes from marketing experts and marketing managers, as well as forming new contacts.
With in-depth knowledge in the electives Tourism and Service Marketing, Fashion and Lifestyle Marketing, or Retail and Shopper Marketing you can improve your career opportunities.
Semester 4 is mainly devoted to writing your master thesis. During your work on the master thesis, you independently carry out academic analysis of a problem related to your elective, devising solutions that meet practical business requirements.

To qualify for the Master degree Programme Marketing, you must have completed a bachelor degree – with a workload of at least 180 ECTS and lasting at least six semesters – in Business Administration or a Marketing related subject from a recognised Austrian or foreign higher education Institution.

We’ll check to make sure whether your qualification complies with the admission requirements in accordance with section 4 of the University of Applied Sciences Studies Act (FHStG) after you’ve submitted your complete online application and all the relevant documents.

In addition, since the programme is taught in English exclusively, applicants have to provide a proof of English language proficiency (certificate of level C1 according to the CEFR or proof of completion of an English taught undergraduate degree programme).

More information:  www.fh-krems.ac.at.