Business and commerce today would be unthinkable without the internet.
Cyberspace has fundamentally changed the way all economic activity is
undertaken and success in the market place is achieved. A company website is
just the tip of the iceberg: buying behaviour is changing constantly due to
increased transparency and purchasing power, and online marketing has become an
increasingly important selling strategy for any dynamic company. Globalisation
and cost pressures have made the internet the key tool for information and
communication in the B-2-B marketplace, most transactions between companies are
nowadays settled via the net. Today, any enterprise faces a huge variety of
concommitant challenges in different areas including in marketing and
management, and dealing with the pressures created by the World Wide Web and
the social and ethical concerns of society.
Our MEB degree programme addresses all these key issues and offers a
profound economic and interdisciplinary education that aims to provide answers
to many complex problems.