Innovation and marketing are the basis for the success of a company nationally and internationally.Only about 2% of the ideas in a company become successful innovations on the market. It is therefore necessary for future innovation and product managers to know and be able to use the tools and methods required, not only to develop ideas for products and services, but also to turn these into innovations.The first requirement is the systematic creation of concepts to drive innovation and development processes forward. Methods of industrial design form the creative part of this course. Market research, product planning and strategy development in all relevant areas of a company enable successful introduction of new products onto the market. Product policy and positioning guarantee success throughout the life-cycle of a product.Innovationa and product managers have inter-disciplinary skills in the fields of technology, design and marketing. A practice-oriented education is guaranteed by collaberation with industry and close cooperation with international companies and institutions.